Link Exchange is probably the most important parts for search engines(Google) use for ranking your website. What they want is to see how many different websites are pointing back to you.

The important part of exchanging links is the quality of links. Search engines don’t care anymore on how many websites that are linked back to you. It matters on relevant links that are totally relevant to your site.

For an example:

Say you have a site consist of making ebooks. You search the web looking for partners to exchange links with, no matter what topics are on there website.

So you spent a couple of months establishing partnership with 100 link partners that agree to put a link back to your site in an exchange for a link to theirs. their’s a big problem here. Out of a 100 shared links only 60 are related topics are related to making ebooks.

The search engines(Google) send out the web spider(web crawler) to search the web. They check your backlinks. The web spider don’t add those links pointing to your site that are not related to your theme. Bottom line, they are viewed as irrelevant from a search engines point of view.

So that’s why it’s very important when searching for partners online to share links that you look for sites tht are related to your websites theme. If your site is related to making ebooks you want to find websites that are related to ebooks. It will help your site in the long run with search engines.

Contextual Links

Contextual links are links that appear withen context of an article. Let’s say you have a site about dogs and you’re writing an article about dog food. And you know of a great site that has great recipes of dog food and you want to mention it within your article.

This does the website owner a huge favor because that link is surrounded by context that is related to there site. Search engines will pick up on this and it will give the sites”points’.

So when your exchanging links with someone, don’t just put their